Hi! And welcome, I’m Kelli Heres
People don’t want to be “sold” things and even more they don’t want to read some cringy, salesy email where they can clearly sense all you’re doing is trying to sell them.
With that said, people do want solutions to their problems, people do want to purchase products or services that are going to solve a need (superficial or not), and lastly people want to buy from individuals or brands they can trust and that they like.
This is where I come in. I will craft your email marketing campaigns in a way that will actually convert and create a long-standing paying community that trusts you.
The top converting emails are the ones that speak to the subscriber like a trusted friend, not like a robot that tries to sound professional and boring.
I will align your services to meet the needs of your customers in a way that totally benefits them first and that in return, benefits you.
Email is my thing, but I can also create social media posts, SMS, social media ads, and landing pages. In the following slides you’ll see examples of my email campaigns.
Let’s make it happen!
Kelli
CONTACT:
kelliherescopywriter@gmail.com
1
Sales Sequence:
Nutritional Coach Services
Purpose: Provide inspirational and personal messages to the audience to get them hyped up about finally taking control of their health and wellness.
Goal: To inspire customers to take action and purchase a health and fitness eBook.
What I did: In this example I am showing 1 email of the 5 I did, to keep this short. This is the last email sent of the 5 emails. This one is particularly important because it’s the main one to really highlight how her ebook is going to help her audience. The other 4 emails were more targeted to introduce Natalie, and prime, motivate and inspire them to take action by giving advice.
SUBJECT LINE:
Keep your health and fitness promises to yourself in 2024; it's easier than you think!
Hi Ava!
It’s almost the middle of January, hopefully you’ve been keeping up with your health and fitness goals, and if you have slipped up just a little, not to worry, honestly....please don’t beat yourself up about it...I really want to help you not only get on track for your goals but maintain them throughout the year and beyond.
In my own journey I learned how to “recover” quickly from minor setbacks until one day it finally clicked for me and I was able to be completely consistent in my health and fitness goals, and I can teach you too.
It’s not about making yourself workout twice a day or run on the treadmill for an hour (I would NEVER!!) and it’s definitely not about eating bland chicken and broccoli every day.
My secret was in actually making it EASY for myself to maintain my goal of 5 workouts a week and eating really healthy, again without having to consume the dreaded plain chicken and broccoli.
I KNOW you want this year to be different. I know you want to prove to yourself that you CAN and not only that you can but you DO...with ease.
I teach you all of this and more in my 30 day Reset Your Health book - basically it’s everything i learned on my own that has made me consistent in keeping up my daily, weekly, monthly, and yearly health and fitness goals. It’s a different take that I don’t see a lot of other health professionals speaking about. And i have no doubt it’ll help you achieve your goals.
[INSERT LINK TO EBOOK PURCHASE]
XOXO,
NAT
2
Nurture Sequence:
Food Blogger Recipe Alerts
Purpose: to create weekly engagement with audience through providing them with new recipes to try throughout the week.
Goal: Engagement. Increase and have consistent blog visits through engaging them with new recipes.
What I Did: Focused on giving people what they want, recipes. Minimal yet engaging text, focused on imagines
SUBJECT LINE
The best GLUTEN FREE & DAIRY FREE lemon poppy cream cheese cupcakes!
GLUTEN FREE, DAIRY FREE LEMON POPPY CREAM CHEESE CUPCAKES
Danielle! This one is IT!! After many tries, here it is and it’s to die for. Super simple to make, under 30 minutes...Let me know what you think!!
[INSERT LINK TO THE RECIPE]
3
Sales Email:
MedSpa Promotion
Purpose: To tell customers about weekly and monthly specials going on.
Goal: To help engage repeat customer visits and better retainment of their business.
What I Did: Simple and to the point. Client wanted short and sweet sales emails to let their patients and customers know about upcoming sales going on at the medspa.
SUBJECT LINE
BBL at It’s a Secret! BOOK NOW to receive 25% off 1st treatment.
Jenna,
It’s time to finally say goodbye for good to stubborn redness and discoloration. BBL short for BroadBand Light is a technology that is much more effective than the standard IPL. It’s photo rejuvenation therapy for your skin that corrects sun damage and aging. If you want a true solution, our BBL is going to reverse that damage.
Check out these incredible results from our patients.
Book now and use code BBLPERFECTION for 25% off your first treatment.
Click here to book or call us @ 888-777-9090
4
Sales Email:
Fashion Blog Gift Guide
Purpose: Provide access to weekly gift/shopping guides for various occasions.
Goal: Maintain and increase blog engagement and personal sales.
What I Did: This is a quick way to initiate engagement and sales for a blogger/influencer. She wanted to focus on creating more sales through her links.
Subject Line - New Year Fitness Shopping Guide for the Neutral Girlies
Much requested guide for all things fitness. I know many of us are going into the new year with fitness goals and what better way to get motivated than with a cute workout outfit and accessories. (I know it helps me.) Haha!
5
Sales Email Sequences:
Intro Emails - UGC Coach
Purpose: To create and build my ugc community and give valuable advice on building a solid ugc career.
Goal: To sell my ugc course to my community by providing weekly motivation and real life stories of success of other community members and myself.
What I Did: I wrote these emails as if I was this ugc coach. I wanted to then get to know her personality more. I studied her social media videos to gauge how she spoke to her audience and what words she uses and her overall vibe. As well as getting to know her backstory vs where she is now.
SUBJECT LINE:
How I make 5 figures a month creating content for brands without being an influencer.
Hi Sarah,
When I started UGC, I had no clue what I was really doing, lets be honest. I had just been let go from my 9-5 and was more than likely going to have to move back in with my parents for short while.
But before I did that, I decided to go all in on UGC and I’m so happy I did.
Fast forward a year, I am now making consistent 5 figure months working with brands I love.
And the best part is you do not have to be an influencer to do UGC, you simply must like making content.
What I love about UGC is that you don’t have to have a following, you don’t have to post on your account, nope...you make content specifically for brands to use on THEIR social accounts and YOU get paid.
This is where I come in - I have kind of cracked the code with not only doing ugc but seeing success with it and I want to help you experience the same success, it WILL NOT happen over night, this is not a get rich quick scheme, it is building relationships and getting good at creating content and lots of consistency.
I’ve taken the work out for you with my UGC Creator Course - it is full of so much knowledge I wish I had and I promise it will save you so much time of having to learn on your own. You’ll learn in depth everything from how to create content, to pitching to brands, follow ups, how to rate your services, how to draft contracts and everything in between that you need to look professional and well versed in the land of UGC.
And because I’m feeling generous, for 3 days only my UGC Creator Course is on sale for $125 (valued at $300). Don’t miss out on this opportunity to learn and grow your business! This will end 1/24/24.
6
Nurture (Opportunity) Emails:
UGC Coach
Purpose: To provide my course community with exclusive access to brand emails they can pitch themselves to.
Goal: Provide community with perks to enhance they abilities to become successful ugc creators. and better establish myself as the go-to ugc coach.
What I Did: It’s important to this ugc coach to give back to her paying community and this is exactly what we did with these emails. Once again, I am acting like I am the UGC creator writing these emails. We wanted to focus on providing brand contacts but also adding quick little words of encouragement which change with each email to make it more fun.
SUBJECT LINE:
BRANDS TO PITCH THIS WEEK
Hi Sarah!
Don’t miss out on these 3 brands to introduce yourself to. Remember that reaching out one time isn’t enough, you must follow up - the worst thing they can say is they’re not hiring at the moment. Go get it!
- MALK - xoxo@malk.com, xoxo@malk.com
- TATCHA - xoxo@tatch.com
- SKIMS - xoxo@skims.com
HAPPY PITCHING!
Jenna
7
New Product Email:
Flav City - Dairy Free Protein Powder
Purpose: To announce Flav City’s newest product - the dairy free protein powder.
Goal: To give customers a friendly reminder that our protein powder is available now for purchase.
What I Did: Here we wanted to simply introduce the new products with a little bit of information along with it (information that customers would possibly have questions on.)
We answered the following questions - What is the flavor like? Are the ingredients completely different from the originals?)
According to the brand owner these were frequently asked areas of concern by customers. By addressing them directly, customers will be more likely to purchase without hesitation.
SUBJECT LINE: New Product Alert! OUR VEGAN PROTEIN POWDERS ARE LIVE!
SHOP OUR NEW PLANT-BASED PROTEIN POWDERS
PLANT BASED CHOCOLATE PEANUT BUTTER PROTEIN SMOOTHIE
Our dairy free, plant-based protein powders are FINALLY here! After much testing (quality/taste/texture), we believe we’ve created the best tasting plant - based protein powder on the market that absolutely rivals our beloved original whey protein powders.
BUY HERE
PLANT BASED VANILLA PROTEIN SMOOTHIE
Just like our whey-based protein powders, we use whole stevia leaf that isn’t processed. We also use blanched almonds (without the skin to remove the potential for harmful levels of pesticides.)
BUY HERE
www.shopflavcity.com
8
Product Announcement Email:
Clothing brand - new spring collection
Purpose: Announce Odette’s new collection drop to customers.
Goal: Create excitement and urgency to buy the new collection.
What I Did: Kept this light and sweet and to the point. Small, short description of the new collection otherwise images are heavily emphasized and a very obvious “shop now” button.
SUBJECT LINE:
JUST DROPPED - ODETTE SPRING PORTOFINO COLLECTION
Introducing our new spring portofino collection - we were inspired by the soft sun and glistening waves of the european coastline. Think light, simple, elegant and sexy. Happy Shopping!
SHOP NOW
9
Makeup Influencer:
New Video Drop Announcement
Purpose: To engage with community specifically on the MXKA app.
Goal: Give weekly exclusive makeup technique videos to the paying MXKA app community.
What I Did: She requested something low key, her vibe is more relaxed and casual. I wanted to portray that as if she were writing the email.
SUBJECT LINE: MXKA New Video Alert - Hailey Bieber Met Gala Glam
Hi lovely,
This video is long awaited and requested from many of you guys and I’m so happy to have finally created this! Go check out the entire Hailey Bieber met gala makeup look, its divine, exquisite, to die for...all the things. I’m so excited to see what you think and can’t wait to see what you recreate.
As always all products are linked in the video!
MXKA
[link to full video]
10
Sales Email:
Hair Care Influencer Brand
Purpose: To engage with Divi community and thank them for being a part of the journey.
Goal: To give customers a nice little thank you gift and incentive to make a purchase of products.
What I Did: Speaking as the founder, I wanted to invoke a sense of community and genuineness while throwing in an incentive to make a purchase without being salesy.
SUBJECT LINE: Divi talks with Dani - a message (and surprise) from Dani
Hi Kelli,
First of all, I want to thank you personally for being a customer to my baby brand. When I started Divi 2 years ago, I didn’t really know where it would go. I just knew I wanted something to actually help my hair growth and help my community as well. What a fun, crazy ride it’s been!
The amount of positive feedback from our recent launch of our volumizing shampoo and conditioner has blown me away! Like pop off ladies. And you did. To thank you for being a Divi user, I wanted to give you a 20% off code to any Divi products!
Code: THANKYOU20
[insert website]
Love,
Dani and Divi Team